to provide marketers with unparalleled visibility, analytical insights and a more comprehensive understanding of the online customer journey that delivers a highly competitive advantage." Jumpshot described itself as "the only company that unlocks walled garden data. The pervasive operations of Jumpshot came to light earlier this week following reporting by Vice Motherboard and PCMag. Writing in an open letter, he said that he and the company's board "have decided to terminate the Jumpshot data collection and wind down Jumpshot's operations, with immediate effect." One of the world's largest antivirus providers is ending a program that collected and sold users' Web browsing data a few days after media reports exposed the platform.Īvast CEO Ondrej Vlcek announced late Thursday the end of the data-selling subsidiary, known as Jumpshot.
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